A Legacy of Swiss Watchmaking
NORQAIN is a fully independent Swiss watch brand, founded by Ben Küffer, who brings a deep family tradition of Swiss watchmaking to the brand. With over four decades of experience, the Küffer family has been at the heart of watch production in the Bernese Jura, the center of Swiss watchmaking excellence.
Each NORQAIN watch is 100% mechanical and meticulously hand-assembled by skilled watchmakers at their production site in Tavannes. The brand takes pride in creating durable, unique, and sporty timepieces designed for adventurers and sports enthusiasts.
Ethical Choices for the Conscious Consumer
NORQAIN is committed to ethical production and offers a range of animal cruelty-free straps. The brand does not use leather straps, instead offering alternatives like metallic bracelets, fabric straps, and vegan-certified materials such as rubber and vegan leather. NORQAIN also collaborates with tide ocean SA (#tide) to create innovative straps made from upcycled ocean-bound plastic, contributing to the fight against ocean pollution.
The Adventure Sport collection embodies a sporty and bold character, perfect for those who love to explore. With its distinctive “NORQAIN pattern” on the dial and a knurled bezel, this watch is the ideal companion for any adventure.
Inspired by the 1960s, the Freedom 60 collection reflects the era’s spirit of travel and exploration. With vintage straps, box-type glass, and a minimalist dial with hand-applied indexes, this collection is a classic nod to timeless design.
The Independence collection is designed for the nonconformists and achievers. This chronometer-certified model is released as a limited edition once a year and is perfect for those who live life on their own terms.
In Southeast Louisiana, where outdoor adventures and a vibrant lifestyle are part of daily life, NORQAIN watches stand out as the ideal choice. Designed for durability and style, these timepieces are perfect for those who enjoy the region’s festivals, bayou excursions, and coastal activities. Exclusively available at Lee Michaels in Lafayette, NORQAIN offers the perfect blend of rugged elegance for those who embrace life’s adventures.
